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Married to the Mouse: Walt Disney World and Orlando 61366th Edition

3.9 out of 5 stars 22 customer reviews
ISBN-13: 978-0300098280
ISBN-10: 0300098286
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Product Details

  • Series: Walt Disney World and Orlando
  • Paperback: 274 pages
  • Publisher: Yale University Press; 61366th edition (April 10, 2003)
  • Language: English
  • ISBN-10: 0300098286
  • ISBN-13: 978-0300098280
  • Product Dimensions: 6 x 0.7 x 9.4 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #377,167 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Marc Davis on April 30, 2003
Format: Hardcover
Richard Foglesong is one hell of an investigative reporter. I know, I know - he's not a journalist, he's a college professor. But he writes like a journalist and reports like a journalist, and "Married To The Mouse" is a terrifically entertaining and penetrating look at the relationship between Disney and Orlando.
Unfortunately - and this only a minor point, really - Foglesong is also an academic. I say "unfortunately" because the academic portions of this book are far-and-away the least interesting. They are filled with urban planning buzzwords and jargon. They try to tie together in neat academic theories what were really power struggles between a big business and a comparatively small county government.

Foglesong is at his best when he tells us how things happened. How did Orlando build those roads that lured Disney to town? How did Disney get that crazy charter that makes the company an autonomous government? How did they abuse that charter to get perks that no other private business could dream of? How did Orlando and Orange County and Osceola County shirk their responsibilities to their taxpayers in failing to more forcefully confront Disney's abuses? These stories are told through detailed interviews and narrative-style writing that makes the tales engaging reads. It is in the best tradition of muckraking journalism.
Understand one thing: I like Disney World. I've been there many times. It's a fun place. I like Disney movies. I generally root for the Mouse. But I also despise abuses by large corporations. Disney is guilty of more than its share, and "Married To The Mouse" is the best account I've read of how and why that happened.
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By A Customer on August 1, 2001
Format: Hardcover
Married to the mouse reads more like a novel than a critical analysis. This book presents an eye-opening account of the imbalance of power that should evermore taint Disney's percieved image as an All-American icon.
Initially my interest in the book was academic, but the more I read, the more I could see a variety of implications for business, personal, ethical and political issues.
Richard Foglesong has produced an extremely well-crafted work. Be prepared for an unexpected twist to an old story wisely and well told.
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By A Customer on May 15, 2002
Format: Hardcover
I enjoyed this book and all the intricacies it points out about the Disney Conglomerate. Sometimes a little tangled and overdetailed, it examines the business aspects of the Disney Corporation. Not at all an expose of actual park practices, this book deals with the big business of urban planning, politics, and scuffle over Orlando public funding. Well written for a complicated topic.
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Format: Paperback
Although I am an intense Disney theme park fan, I avoided this book for years because on the surface it sounded like a dry history of Disney's political dealings in Florida. When I received it as a gift this year, I gave it a chance and devoured it in only a few days. Once I got past the first chapter, which was indeed somewhat dry and technical, I could barely put down the book.

The author did a fantastic job of compiling credible source material and weaving an easy-to-follow, strangely exciting narrative about the unbelievable, awkward, and permanent relationship between Disney and Florida, specifically the two counties that border WDW property. I have never been interested in local politics, under the table dealings, population studies, or things of that nature, but they all come together in "Married to the Mouse" to tell a much larger story about a multinational corporation and the many ways that it has openly and subtly abused the state. That said, Disney fans who refuse to read anything that might tarnish the reputation of the all-powerful company may want to avoid this book, which is largely negative in accurately describing Disney's Florida dealings. However, those Disney fans like me who want the whole story, warts and all, will probably love it, just as I did.

One final comment -- while the author goes out of his way to carefully document his sources and appears extremely knowledgeable about the subject matter, when it comes to the actual theme parks, he could use a Disney-saavy assistant to avoid hilariously obvious errors such as "Spacestation Earth," the "web-way peoplemover," and stating that Disneyland opened in 1956 (instead of 1955).
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Format: Paperback Verified Purchase
I bought this book a number of months ago and really enjoyed reading it. Although the person who recommended it to me said it was very anti-Disney, I found that Foglesong had a good balance between the views of the different stakeholders. It is certainly an educational book, and would recommend for anyone interested in Walt Disney World history. This is not a book about how wonderful Disney is or how to plan your Walt Disney World vacation...so be prepared for a bit more than Pixie Dust.
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Format: Kindle Edition Verified Purchase
First chapter was best showing the secret buy up of properties that would become WDW. That was interesting. Remainder of book sort of like a college level urban civics class on managing sprawl and taxation policy.
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Format: Kindle Edition Verified Purchase
A lot of repetitive details. The early information (1960's, early 70's) was interesting. The book is now about 15 years old, so some of the "current" issues in the book have since been resolved somehow. An update would be a good idea.
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